Natuzzi Editions

At Natuzzi, I have had the privilege of leading Editions' visual merchandising during the launch of their first five retail stores in America. My responsibilities range from: floor planning in AutoCAD, to product selection, to overseeing floor set execution, and everything in between. The below images showcase our success in re-branding the Editions line from wholesale to retail (old concept vs new concept), elevating this branch of Natuzzi to new heights.

Dallas, TX

Long Island, NY

Kennesaw, GA

Southlake, TX

Frisco, TX

Southlake, TX (old concept)

High Point, NC (wholesale showroom - old concept)

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