Senior Capstone

"Wilder - Florals and Gifts" is a hypothetical retail store/tea and cocktail bar curated from the ground up. This assignment was the senior capstone project for 2020. Below is my Issuu publication for the project full booklet; complete with: target market research, merchandise mix, profit per square foot calculations, renderings, etc. I have posted the highlights from this project underneath the publication for convenience.

Mood Board for Wilder

Mood Board for Wilder

Example of Merchandise Mix

Example of Merchandise Mix

First Floor

First Floor

Second Floor

Second Floor

First Floor Lighting Plan

First Floor Lighting Plan

Second Floor Lighting Plan

Second Floor Lighting Plan

Cost per square foot calculations

Cost per square foot calculations

Front of store rendering

Front of store rendering

Second store rendering

Second store rendering

Rendered floor plan (floor 1)

Rendered floor plan (floor 1)

Second floor bar rendering

Second floor bar rendering

Second floor bar seating rendering

Second floor bar seating rendering

Rendered floor plan (floor 2) - half greenhouse ceiling

Rendered floor plan (floor 2) - half greenhouse ceiling

Rendering of photo-opt wall

Rendering of photo-opt wall

One example of a window planogram

One example of a window planogram

One example of a point of purchase planogram - specific to Halloween

One example of a point of purchase planogram - specific to Halloween

Thanks!

Thanks!

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